#Alt_digital_news - Google launches new ways to optimize videos

Google launches new ways to optimize videos

In a very recent announcement, it’s been informed that Google is launching a new way of video optimization in cases where the video is uploaded to the site itself and not necessarily to YouTube.

Until the current change, in order to be ranked high with video, it was recommended to upload the video to YouTube and link from there to the site. But thanks to the, it is now possible to mark "highlights" in the video to appear in snippets of Google's search pages.

Learn More About the SeekToAction Video Markup

For various types of schema.org structured data, the SeekToAction markup can prove to be very useful when applied.

The following is an example of what the code looks like:

Site owners must consider a few facts while using the SeekToAction video markup:

• Google ensures that the SeekToAction markup is applicable only to videos that are embedded within the user’s own website. In other words, the markup is not applicable to third-party platforms.
  
  
• If the owner of the site prefers to use the old method of identifying key moments in the video to SeekToAction, he may use the Clip markup instead.

The complete article can be found here:

https://www.searchenginejournal.com